Mintel's published market research has been helping leading businesses achieve their goals for over 30 years. As a globally recognized market analyst, Mintel produces some 600 reports into European, UK-specific and US consumer markets every year. Each report that Mintel publishes provides a unique overview of a market's dynamics and prospects, giving you the knowledge to devise informed and profitable marketing strategy. Expert analysis and exclusive findings can help your business tackle the most topical industry issues. Enjoying an enviable reputation for revealing consumer research, Mintel reports analyse the driving forces and trends that shape a market's size and characteristics. Mintel reports are published within defined 'intelligence' ranges, offering you the flexibility to purchase reports ad hoc or subscribe to a whole library of information.
To use the Mintel reports, each MSU faculty/staff and student will have to create an account on the Mintel site. To access the Mintel reports got to the Libraries' Indexes/Databases page and search for Mintel.
About MSU Libraries:
Mississippi State University Libraries is a premier research library providing its communities of users an ongoing, creative, technologically advanced library program that provides new and emerging technologies; enhances and inspires teaching, research, and service of the highest caliber in an environment of free and open inquiry and with a commitment to excellence. For more information about MSU Libraries, please visit http://library.msstate.edu/ .
MSU, Mississippi's flagship research university, is online at www.msstate.edu.